At Genesis Casino UK, we take your privacy seriously. This policy explains how we collect, use, share and protect your personal information when you use our website (genesiscasino.com/en-gb), register, play, make deposits/withdrawals or contact support.
We are committed to complying with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and all relevant UK Gambling Commission licence conditions.
Genesis Global Limited (company registration C 55663, Malta) operates Genesis Casino and is the data controller for your personal data in the UK. Our UK Gambling Commission licence number is 45235.
If you have any questions about this policy or your data, contact us at: privacy@genesiscasino.com or via our live chat.
1. What personal data do we collect?
We collect only the information we need to provide our services, verify your identity, prevent fraud, comply with gambling laws, and improve your experience.
Data you give us directly
- Name, date of birth, gender
- Residential address, postcode, email, phone number
- Username, password
- Payment details (card number, expiry, name on card – processed securely via third-party providers)
- Copies of ID documents (passport, driving licence, utility bill) for KYC/verification
- Self-exclusion or deposit limit choices
- Messages you send via live chat or email support
Data we collect automatically
- IP address, device type, browser type, operating system
- Location data (approximate, from IP)
- Pages visited, time spent, games played, bets placed, wins/losses
- Referral source (if you came from an affiliate link)
- Cookies and similar technologies (see Cookies section below)
Data from third parties
- Verification providers (for age/ID checks)
- Payment processors (confirmation of successful transactions)
- Fraud prevention and anti-money laundering services
- Credit reference agencies (in rare cases for enhanced checks)
We do not collect sensitive data (health, race, religion, etc.) unless you voluntarily provide it in support communications.
2. Why do we process your personal data? (Legal basis)
We process your data for the following reasons under UK GDPR:
- Performance of a contract – to register you, manage your account, process deposits/withdrawals, pay winnings, provide customer support
- Legal obligation – age verification, anti-money laundering (AML), responsible gambling reporting, UKGC licence compliance
- Legitimate interests – fraud prevention, security, improving our services, marketing our own similar products (you can opt out)
- Consent – optional marketing emails/SMS (you can withdraw consent anytime)
- Vital interests – in rare cases to protect your life (e.g., responsible gambling intervention)
3. How long do we keep your data?
We keep your data only as long as necessary:
- Active accounts: duration of your account + 5 years after closure (UKGC/AML requirement)
- Closed/self-excluded accounts: 5–7 years (legal & regulatory reasons)
- Marketing consent data: until you withdraw consent
- Logs/IP data for security/fraud: up to 2 years
- Anonymised game/play data: longer for analytics and product improvement
After these periods, we securely delete or irreversibly anonymise your data.
4. Who do we share your data with?
We never sell your data. We share it only when necessary:
- Payment processors & banks (to process transactions)
- Identity/verification providers (e.g., GBG, Jumio)
- Fraud & AML screening services
- UK Gambling Commission (if required by law)
- Law enforcement, regulators, courts (if legally obliged)
- Our group companies (for internal admin)
- Professional advisers (auditors, lawyers)
- Cloud hosting & IT providers (under strict data processing agreements)
All third parties are contractually required to protect your data and comply with UK GDPR.
5. International data transfers
Some of our processors are outside the UK/EEA (e.g., cloud providers in the US). When this happens, we use UK-approved mechanisms:
- UK International Data Transfer Agreement (IDTA)
- Standard Contractual Clauses (SCCs)
- Adequacy decisions (where applicable)
6. Your rights under UK GDPR
You have the following rights (subject to some exceptions):
- Right to be informed
- Right of access (request a copy of your data)
- Right to rectification (correct inaccurate data)
- Right to erasure (“right to be forgotten”) – may be limited by legal retention obligations
- Right to restrict processing
- Right to data portability
- Right to object (especially to direct marketing)
- Rights related to automated decision-making (we do not use this in ways that produce legal effects)
To exercise any right, email privacy@genesiscasino.com. We usually respond within one month (free of charge).
You can also complain to the UK Information Commissioner’s Office (ICO) if you’re unhappy with our response: ico.org.uk
7. Cookies & similar technologies
We use cookies, pixels and similar tools to:
- Make the site work (essential cookies – no opt-out)
- Remember your preferences & login
- Analyse site usage & improve experience
- Show relevant promotions (with consent)
You can manage cookies via our cookie banner or browser settings. For full details see our Cookie Policy (linked in the footer).
8. Security of your data
We use industry-standard measures:
- SSL/TLS encryption (HTTPS) for all data in transit
- Access controls & regular security audits
- Firewalls, intrusion detection, anti-DDoS protection
- Regular staff training on data protection
No system is 100% secure, but we take reasonable steps to protect your information.
9. Marketing communications
We may send you offers about our own similar products/services (legitimate interest). You can opt out anytime via:
- Unsubscribe link in every email
- Your account settings
- Contacting support
Third-party marketing requires your explicit consent.
10. Changes to this policy
We may update this policy from time to time (e.g., due to legal changes). We’ll notify you of material changes via email or site notice. Check back regularly.
11. Contact us
Questions? Reach out: Email: privacy@genesiscasino.com Live chat: available 24/7 on the site
Thank you for trusting Genesis Casino UK with your data. We’re committed to keeping it safe and giving you control.
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